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WINTER SALE • 40% Off on No.1 Baby Carrier

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About Us

Hi, we’re OONA — and we get it.

Parenting a toddler is a beautiful whirlwind: the endless “uppy!” moments, the sticky hugs in the middle of grocery runs, the way they still melt into your arms even when they’re “big kids” now. But it’s also exhausting. Aching arms, heavy strollers that won’t fit through doors, and that constant tug between wanting to hold them close… and needing your hands free to actually live.

That’s why we created Oona.

We’re parents just like you — tired of choosing between closeness and freedom. We wanted a way to keep our little ones snug against us, feeling safe and loved, while we cook dinner, chase siblings around the park, sip a (finally hot) coffee, or simply walk through the day without feeling weighed down.

Baboo isn’t just a carrier. It’s the gentle bridge that lets you hold onto those precious snuggles a little longer — turning everyday chaos into moments of pure connection and ease.

Our promise is simple: We want you to feel free again. To move through your day with joy instead of strain. To give your toddler the comfort they crave… and give yourself the breathing room you deserve.

Every Baboo is made with real families in mind — because we know the magic happens in the small things: a giggle against your chest while you stir the pot, two free hands to wave at friends at the playground, the quiet relief of knowing your little one is happy and secure right where they belong.

We’re so grateful you’re here. Thank you for letting Baboo be part of your story.

With love, The OONA Family

P.S. We back every carrier with a 60-day risk-free trial — because we truly believe once you feel the difference, you’ll wonder how you ever carried any other way. 💛